AI Adoption
Amin Khelil
Founder of Engycs. With 15+ years in IT, product building, and business development, Amin helps companies adopt AI without hype, build prototypes, and find real growth strategies. He's also the founder of Safarwise, a Travel Operating System.


From Idea to Pivot: How we tested an AI Travel Agent in Record time
One year ago, we had an idea: What if booking your trip could be as simple as chatting with an AI assistant? Instead of opening Skyscanner for flights and Booking.com for hotels, imagine typing: "Amsterdam to Dubai, December 10–15, 2 adults, find me a hotel near the
From Prototype to Paying Customers: The Engycs Sprint Model
Introduction Many companies succeed at building prototypes. Few succeed at turning them into products with customers. We’ve seen it across industries in travel tech, healthcare, SaaS. Teams invest in pilots, but months later, they’re still stuck in “demo land.” No customers, no revenue. At Engycs, we designed a
AI Adoption
Ai Adoption is not about Hype
Introduction “AI will change everything.” That’s the line most business owners hear today. From LinkedIn gurus to boardroom consultants, the narrative is that if you don’t jump on AI, your company won’t survive. But when I sit with small and medium enterprises (SMEs), the reality looks very
Engycs Insights
Why AI Will Reshape How Businesses Operate
For decades, business growth followed a straight-forwaerd playbook: * You have tasks to complete. * You hire people to handle them. * You build teams, add managers, and scale headcount to grow. This model worked. But it was slow, expensive, and heavily dependent on labor. The First Shift: Generative AI With the arrival
Go-to-Market
How I Learned to Build Businesses the Pragmatic Way
At Engycs, our philosophy is simple: ideas mean nothing until they’re tested in the real world. That mindset wasn’t born overnight. It came from years of trial and error, and a lot of scrappy experimentation. Let me take you back to one of my earliest ventures: a marketplace
Why Most Startups Fail at Go-To-Market (and how to Avoid it)
Introduction Products don’t fail because they’re badly built. They fail because nobody buys them. CB Insights reports that 35% of startups fail because there’s no market need, and 19% fail because of poor distribution. The tech is rarely the issue. The go-to-market is. At Engycs, we’ve
Why Private AI Is the Real Competitive Advantage for B2B Companies
Introduction Every B2B leader today hears the same pitch: “AI will revolutionize your business.” Vendors push cloud APIs, SaaS dashboards, and “plug-and-play” AI solutions. But for companies dealing with sensitive contracts, supply chains, financials, or client data, the risk of handing everything to a third party is too high. That’
AI Adoption
Building a Private AI Data Assistant
Introduction E-commerce brands run on data. Sales data, channel data, inventory data, and ERP records. But for many teams, this data doesn’t feel like an asset, it feels like a burden. Recently, an e-commerce brand came to Engycs with a challenge. They sell across multiple channels, Shopify, Amazon, Zalando
AI Adoption
Five Question to Ask before You Adopt AI
Introduction Every week, I meet leaders who feel the pressure to “do something with AI.” They’ve seen competitors announce a chatbot. Their board asks, “What’s our AI strategy?” LinkedIn posts tell them, “Adopt or die.” But here’s the truth: most AI projects fail not because the tech

AI Adoption
Welcome to Engycs: From 15 Years of IT to Pragmatic AI
Technology has always shaped the way how companies operate. From the first spreadsheets in excel that replaced manual bookkeeping to cloud (online) systems that connected teams globally, every wave or shift in tech adoption has changed how we work, sell and grow. But history shows us something important and that
Engycs Insights
My First IT Service Sold in the Netherlands
I was 19 years old when I discovered I had a knack for solving problems with technology. Back then, I launched my first e-commerce store: joushop.nl. I got broken laptops from a big local company, Organon in Oss. I refurbished them — reinstalling Windows, sometimes adding extra SDRAM, a bit